Why MEGA U?
For decades Assistants have allowed others to assign an arbitrary value of our worth to the company based on antiquated assumptions and Hollywood's inaccurate, often demeaning portrayals. Over time we've lost our collective voice and have allowed the role to be ridiculed, diminished and treated as a minor support function vs. the critical component to our executive's and the company's success it is. I believe that aggregate lack of confidence and passion has led to some rather lackluster work, attitudes based in servitude, and a fearful, passive approach to the role. Now, more than ever, we have the opportunity to step up and forge new partnerships with our executives, take on challenging projects with tangible value to the company, and command the respect of our executives and teams in a whole, new way.
As a 25-year veteran in this role, I've witnessed this shift in the perception of the role, evidenced by a few mavericks in the community, like me, who have broken with tradition and forced our way into the Boardroom. As a result, we've begun to change the perception and scope of the role while making tremendous strides in updating recruiting practices, promoting the importance of continuing education, and boldly demanding that compensation be based on individual contribution vs. some arbitrary number that woefully under-compensates for the all-in-one requirements of the role.
To be successful in "the new game" of being a top Administrative Business Partner requires strategy. Simple as that. Gone are the days of waiting for your executive to recognize your contribution and award you accordingly. This is a brand-based role that requires you to operate as a top service provider to a demanding but fair client. To truly be successful in today's game you must approach the role as a fellow business owner and peer to the executives you support vs. "the help." This requires you develop a similar mindset and business acumen, learn your client and their business in finite detail, produce at a much higher level of efficiency and accuracy than in years past, and be able to speak the same language in the same Boardroom your executives and teams inhabit. That requires tireless research, strategy, careful preparation, and consistently flawless execution. That's what it takes to win. And that's what I teach at MEGA University.
I build winners. That subset of professionals who are just as passionate as I am about shaking shit up and making things better for everyone. If you're the type who would rather spend hours at a conference networking with a bunch of randos you'll likely never see or hear from again or listening to the same 5 speakers regaling tales of when they were an Assistant "back in the day," then I'm definitely not the guy for you.
However, if you know, without a doubt, that you're ready for the next incarnation of this role and willing to do the work to get there, then you're ready for me. And I am ready to show you how to line-jump the bullshit and learn the skills and strategies you'll need to command a whole new respect from your executive and partner in a way that will be fulfilling and rewarding for both of you.