In 2017 I realized a dream. To create a traveling workshop specifically for the most passionate Executive Assistants on the planet.  To listen and help them grow in position, gain confidence, and command a new level of respect and compensation.

Well, mission accomplished.

239 alums. 
$904K+ in raises and bonuses.
43 new jobs.
In 16 months.

MEGA University has now become TRIBE U, the educational component of a new, online education and community platform called this. my tribe., exclusively for the passionate ones.

Being among your tribe, the people who actually "get it," allows you to find the support and validation often missing in our day-to-day, ask the difficult questions, seek advice and recommendations from those who have already walked the walk, learn the REAL game and master it, and be an active part of a movement that is not only changing the perception and scope of the Executive Assistant role, but setting a new bar for the recruiters and executives who hire them.

TRIBE U will be back on the road in January 2019 with all new curriculum gleaned from MEGA U’s 16-month mission. Seating is still limited to 14 per session so reserve your seat at the table now!


Unapologetic Evolution of the Executive Assistant Role.

TRIBE U is a revolutionary skills and mindset “boot camp” focused on preparing and empowering Assistants to think more strategically and provide a whole new level of service and partnership to the execs they support. The role of Assistant has evolved far beyond the confines of the title, so the title is officially obsolete. This workshop is a radical departure from the expensive, low ROI conferences Assistants typically attend on the company dime. This is a tightly curated, discussion-based, highly participatory meeting-of-the-minds with 14-20 top Assistants at a table of their peers. Together, they learn the most successful strategies and insider tips + tricks needed to build a new, highly effective, working relationship with their executives and teams.

Assistants at this level already have insane skill sets. What they often lack is the confidence and preparation needed to simply ask for what they want, fearlessly. With coaching from a career, Top 1% C-suite Executive Assistant, peer support from a global network of TRIBE U alums, and a thoughtfully crafted game plan, attendees consistently return to work and achieve far beyond the goals they'd originally set for themselves. More respect. More opportunity. Higher compensation. And true indispensability as a strategic partner and resource for the executives they support.


For decades Assistants have allowed others to assign an arbitrary value of our worth to the company based on antiquated assumptions and Hollywood's inaccurate, often demeaning portrayals. Over time we've lost our collective voice and have allowed the role to be ridiculed, diminished and treated as a minor support function vs. the critical component to our executive's and the company's success it is. I believe that aggregate lack of confidence and passion has led to some rather lackluster work, attitudes based in servitude, and a fearful, passive approach to the role. Now, more than ever, we have the opportunity to step up and forge new partnerships with our executives, take on challenging projects with tangible value to the company, and command the respect of our executives and teams in a whole, new way.

As a 26-year, Top 1%, C-suite Assistant I've witnessed this shift in the perception of the role, evidenced by a few mavericks in the community, like me, who have broken with tradition and forced our way into the Boardroom. As a result, we've begun to change the perception and scope of the role while making tremendous strides in updating recruiting practices, promoting the importance of continuing education, and boldly demanding that compensation be based on individual contribution vs. some arbitrary number that woefully under-compensates for the all-in-one requirements of the role.

To be successful in "the new game" of being a top Executive Assistant requires strategy. Simple as that. Gone are the days of waiting for your executive to recognize your contribution and award you accordingly. This is a brand-based, pseudo-entrepreneurial role that requires you to operate as a top service provider to a demanding but fair client. To truly be successful in today's game you must approach the role as a fellow business owner and peer to the executives you support vs. "the help." This requires you develop a similar mindset and business acumen, learn your client and their business in finite detail, produce at a much higher level of efficiency and accuracy than in years past, and be able to speak the same language in the same Boardroom your executives and teams inhabit. That requires proactive research, strategy, comprehensive preparation, and consistently flawless execution. That's what it takes to win. And that's what I teach at TRIBE U.

I produce winners. That subset of professionals who are just as passionate as I am about shaking things up and making things better for everyone. If you're the type who would rather spend hours at a conference networking with a bunch of randos you'll likely never see or hear from again or listening to the same five speakers regaling tales of when they were an Assistant "back in the day," then I'm definitely not the guy for you. 

However, if you know, without a doubt, that you're ready to be the next incarnation of this role and willing to do the work to get there, then you're ready for me. And I am ready to show you how to line-jump the BS and learn the skills and strategies you'll need to command a whole new respect from your executive and partner in a way that makes you truly indispensable.