the mission

Unapologetic Evolution of the Executive Assistant Role.

TRIBE U is a revolutionary skills and mindset “boot camp” focused on preparing and empowering Assistants to think more strategically and provide a whole new level of service and partnership to the execs they support. The role of Assistant has evolved far beyond the confines of the title, so the title is officially obsolete. This workshop is a radical departure from the expensive, low ROI conferences Assistants typically attend on the company dime. This is a tightly curated, discussion-based, highly participatory meeting-of-the-minds with 14-20 top Assistants at a table of their peers. Together, they learn the most successful strategies and insider tips + tricks needed to build a new, highly effective, working relationship with their executives and teams.

Assistants at this level already have insane skill sets. What they often lack is the confidence and preparation needed to simply ask for what they want, fearlessly. With coaching from a career, Top 1% C-suite Executive Assistant, peer support from a global network of TRIBE U alums, and a thoughtfully crafted game plan, attendees consistently return to work and achieve far beyond the goals they'd originally set for themselves. More respect. More opportunity. Higher compensation. And true indispensability as a strategic partner and resource for the executives they support.

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