About

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Who is Phoenix Normand?

I started life as a farm boy in rural East Texas. After discovering a talent and love for the arts at a young age I graduated with honors and became a professional tour dancer and singer, traversing the globe for over a decade with a 12-time Grammy nominated artist. I've lived and studied in 5 countries and am conversational in several languages. I've met and performed for three US Presidents, stadiums full of screaming fans, and even met the Dalai Lama. I've worked as a C-suite Executive Assistant in investment banking, retail and tech for over 26 years. I've had a front row seat in dot com 1.0 and 2.0 helping many of today's big businesses grow from fledgling startup to global ubiquity including Amazon, Levi's, Square and Flipagram. I'm also a licensed realtor, certified massage therapist, ACSM certified personal trainer, had a #1 house music single (8 weeks, Berlin), and even dated an Olympic gold medalist, who broke up with me because he "couldn't keep up." I've met and have walked across fire 3 times with Anthony Robbins and have built my curriculum based on much of what I learned at his events as well as the best practices gleaned from personal heroes like Oprah Winfrey, Farhad Mohit, Sangita Verma, Simon Sinek, Gary Vaynerchuk, Elon Musk, and Jack Dorsey. And my mom, of course!

My life, en masse, has been pretty amazing, but not always easy. I survived several years of sexual abuse as a child, had an absentee father, was ridiculed relentlessly in grade school as "dancer boy," almost died twice from stress-related heart incidents before age 31, filed for bankruptcy in my late 20s (my lowest point in life) and lost several close friends to drugs, disease, suicide and murder. Still, I rose from those perceived tragedies and have become the strongest, most driven person I know and routinely achieve anything I set my mind to.  

I've designed the life of my dreams and continue to learn, question and explore my way to a life I can only imagine. TRIBE U and my coaching practice are a culmination of all of these experiences and life lessons into an impactful medium that allows me to give back to a profession that has given me so much. I love helping people succeed beyond their wildest dreams. There's nothing more gratifying to me.