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I'm Phoenix.


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I'm Phoenix.


 

i make people great. it's my PASSION.

I've supported some of the nation's top, billionaire CEOs and exec teams in Tech, Retail and Banking for over 25 years. I have helped execs achieve far beyond their own expectations and create high valuation companies with happy employees and little-to-no attrition. I've watched like a hawk and learned everything I need to know about building a winner. I've taken all of that knowledge and created MEGA Assistant University, a revolutionary skills and mindset “boot camp” for top Executive and Personal Assistants who want to level up quickly and begin forging a mutually successful business partnership with their executives and teams. MEGA Assistant University alums obliterate antiquated perceptions of the role by consistently producing at Executive level and becoming an indispensable resource for the Executive Leadership Team. 

 
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WHY MEGA U?


WHY MEGA U?


For decades Assistants have allowed others to assign an arbitrary value of our worth to the company based on antiquated notions, uneducated assumptions and Hollywood's inaccurate portrayals. Over time we've lost our collective voice and have allowed the role to be ridiculed, diminished and treated as a minor support function vs. the critical component to our exec's and the company's success. I believe that aggregate lack of confidence has led to some rather lackluster work, attitudes based in servitude, and a passive approach to the role. Now, more than ever, we have the opportunity to step up and forge new partnerships with our execs, take on projects with tangible value to the company, and command the respect of our execs and teams in a whole, new way.

As a 25-year veteran in this role, I've witnessed this shift in the perception of the role, evidenced by a few mavericks in the community, like me, who have broken with tradition and forced our way into the Boardroom. As a result, we've begun to change the perception of the role and make tremendous strides in redefining recruiting practices, promoting the importance of continuing education, and boldly demanding that compensation be based on contribution vs. some arbitrary number that woefully undercompensates for the all-in-one requirements of the role.

To be successful in "the new game" of being a top Assistant requires strategy. Simple as that. Gone are the days of waiting for your exec to recognize your contribution and award you accordingly. This is a brand-based role that requires you to operate as a service provider to a demanding but fair client. To truly be successful in today's game you must approach the role as a CEO and peer to the execs you support vs. "the help." This requires you develop a similar business acumen, learn your client and the business in finite detail, produce at a much higher level and efficiency than in years past, and be able to speak the same language in the same Boardroom your execs and teams inhabit. That requires strategy, relentless preparation, and unflagging confidence. And that's what I teach.

I build winners. People who don't simply play the game, they crush it! It's not easy work. And I'm a pretty tough coach. But once you get clear on what you want, build the correct mindset and routines, turbo power your skills set and commit to the process, the results come quickly. As your production increases your respect level in the C-suite and compensation follow suit.

If you know, without a doubt, that you're ready to leap to the next level, then you're ready for me. And I am ready to show you how to line-jump the bullshit and learn the skills and strategies you'll need to command the respect, attention and compensation you deserve. 

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HOW IT WORKS


HOW IT WORKS


MEGA Assistant University, is a complete departure from how top producing Assistants were trained for decades. Within small, curated groups of top Executive and Personal Assistant applicants from around the world I assess current skill level and passion for the role. We convene at a table of our peers, share best practices and incite deep, thoughtful conversations that allow everyone to participate at a level that's unfamiliar, but liberating. Together we learn a ton from Assistants across the spectrum, share successful strategies, tips and tricks, and THE TRUTH about what it now takes to advance to the very top of the profession. My added strategies and coaching a new, unabashedly entrepreneurial approach provides Assistants with an aspirational set of goals to help create their very own brand and operate from a place of power and culpability vs. servitude and "top-down" task accumulation. By the end of the day you will have learned more than you thought possible in 8 hours, created some new connections, and developed an action plan to get you where you want to be in the shortest time possible. By graduating from MEGA U you join a tight community of MEGA Assistant alums who represent the new, gold standard of Assistants in the industry. 

Sessions are intense. We laugh. A lot. Sometimes tears are shed. But Assistants leave with a renewed sense of purpose, heightened energy and focus, a completely new attitude and approach to the role, and armed with the tools and a game plan that yields immediate results.

Class size is limited to 14-16 participants (with some exceptions).

Registration fee is $300 per student ($350 USD outside the US) for a full-day session. Each session starts promptly at 9am and ends at 5pm. Onsite sessions at companies for administrative teams are available upon request.

*MEGA Assistant University is considered Continuing Education by most companies and is often reimbursed via the employers' Continuing Education budget. All registrants will be provided with requisite paperwork to forward for reimbursement.

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MEGA U ONSITE


MEGA U ONSITE


The single most underutilized resource in a company is the Executive Assistant. Specifically, the Executive Assistant TEAM. A great Assistant on their own is only a fraction as effective as a team of engaged, aligned Assistants working toward the same objective with the same level of accountability. Often Assistants work in silos delineated by the specific needs of their Execs. This can manifest feelings of isolation, stress, or having no recourse or assistance of their own whenever they feel overwhelmed. It zaps productivity. Mistakes happen. And burnout ensues.

Sometimes there are huge disparities in work ethic and expectation between Assistants which can manifest in competition, sabotage or "hiding" by producing just enough to stay under the radar and no more. For an Assistant who is crushing it yet is measured and compensated by the same metrics as a flagging Assistant, this can lead to the type of unhappiness that permeates a team and causes unnecessary division or attrition. 

I bring MEGA U to companies specifically to set a new performance bar and expectation. By bringing Assistants together around the same mindset, allowing them to talk out any grievances and misperceptions, then giving them the tools to take command of their roles, it creates a new accountability not only to themselves but to the Assistant team. Teams create a new cohesion and confidence knowing that they're all working with the same goal in mind: EXCELLENCE. At all times. Working together they become an omniscient and highly effective force for their Execs and the company. 

Companies with strong Administrative teams see less company-wide attrition, healthy employee morale, and Execs that feel more comprehensively supported who are apt to entrust their Assistants with more significant projects and responsibilities. As such, Assistants are more engaged, proactive, and productive as they feel the positive support of their peers as well as the that of their Execs, with work and a team dynamic that's exciting to return to each day. 

MEGA U Onsite is the perfect solution for creating a team of hyper focused, cohesive, effective Assistants who have the same performance bar established and agreed upon. They hold one another accountable and help one another maintain and achieve excellence every day. The class can be tailored to specific objectives or to address specific issues, but is centered around personal accountability and performing to a new standard agreed upon by everyone in the room.

If you're interested in bringing MEGA Assistant University onsite, please use the CONTACT page to inquire. A full day session starts at $3,500 (within the US) + travel and accommodation for overseas clients.

  

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ONE-ON-ONE


ONE-ON-ONE


personal success coaching

The most successful people in business have coaches. I have a coach. I attribute much of my success (and sanity) to that Tuesday morning phone call every week which helps me center and get out of my own head for awhile. It also allows my coach to bring things to my attention that are either blockers or opportunities that I'm not seeing or choosing not to see. I provide the same support to my clients. I am able to intuitively see what's keeping them from achieving their goals, get to the heart of what's causing it, and craft an easy-to-follow plan of action that holds them accountable while building the confidence and the muscle memory to succeed beyond their wildest dreams. It's intense work, but I have many success stories that prove it's effective.

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One-on-One Coaching 

These sessions are for those who don't feel comfortable in groups or who simply want to cut to the chase and dive deeply, immediately. 1:1 sessions are $80/hr and cover anything you need assistance overcoming or achieving. I'm a tough coach, but I get results QUICKLY. Come prepared to work! #nowhiners
 

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10-Week Career Revamp

This is a 10-week complete overhaul of your professional career. We'll tackle attitude, work ethic, business acumen and etiquette, building efficiencies, effective communication and perfecting the negotiation skills necessary to get exactly what you want. Sessions are once per week with a 10-week cut-off. It's all you'll need, possibly less. $750 prepaid.

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Life Coaching

Sometimes you just need someone to look at your life, diagnose what's wrong, and tell you what to do. I'll strongly suggest at best and will help you chart a course to get you where you want to go in the shortest time possible. Sessions are $150 and last 1.5 hours each. They're long and intense, but you'll feel 3 tons lighter and re-energized once finished.

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MY STORY


MY STORY


I started life as a farm boy in rural East Texas. After discovering a talent and love for the arts at a young age I graduated with honors and became a professional tour dancer and singer, traversing the globe for over a decade with a 9-time Grammy nominated artist. I've lived and studied in 5 countries and am conversational in several languages. I've met and performed for three Presidents, stadiums full of screaming fans, and even met the Dalai Lama. I've worked as a C-suite Executive Assistant in Investment Banking, Retail and Tech for over 25 years. I've had a front row seat in Dot Com 1.0 and 2.0 helping many of today's big businesses grow from fledgling startup to global ubiquity including Amazon, Google, Levi's, Square and Flipagram. I'm also a licensed realtor, certified massage therapist, ACSM certified personal trainer, had a #1 House music single (8 weeks, Berlin), and even dated an Olympic Gold Medalist, who broke up with me because they "couldn't keep up." I've met and have walked across fire 3 times with Anthony Robbins and have built my curriculum based on much of what I learned at his events as well as the best practices gleaned from personal heroes like Deepak Chopra, Marianne Williamson, Oprah, Farhad Mohit, Sangita Verma, Simon Sinek, Elon Musk and Jack Dorsey. And my mom, of course!

My life, en masse, has been pretty amazing, but not always easy. I survived several years of sexual abuse as a child, had an absentee father, was ridiculed relentlessly in grade school as "dancer boy," almost died twice from stress-related heart incidents before age 30, filed for bankruptcy in my late 20s (my lowest point in life) and lost several close friends to drugs, disease, suicide and murder. Still, I rose from those perceived tragedies and have become the strongest, most driven person I know and routinely achieve anything I set my mind to.  

I've designed the life of my dreams and continue to learn, question and explore my way to a life I can only imagine. MEGA Assistant University is a culmination of all of these experiences and life lessons into an impactful medium that allows me to give back to a profession that has given me so much. I love helping people succeed beyond their wildest dreams. There's nothing more gratifying to me. And, yes, I'm still an Assistant!

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CONTACT me


 

 

CONTACT me


 

 

 

INTERESTED?

 

Please complete the form below with any questions you may have. Happy to answer!

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(e.g., Tell me a bit about yourself, your current role and what you hope to achieve through MEGA Assistant University or personal success coaching.)