The "Assistant" title is officially obsolete.

The new title is
Strategic Business Partner. 

The evolution has begun.


the mission

Executive Administrative

MEGA University is a revolutionary skills and mindset “boot camp” focused on preparing and empowering Assistants to become true, Strategic Business Partners to the executives they support. The role of Assistant has evolved far beyond the confines of the title, so the title is officially obsolete. This workshop is a radical departure from the low ROI “sit, take notes, and network” conferences Assistants typically attend. This is a tight, discussion-based, highly participatory meeting-of-the-minds with 14-20 top Assistants at the table. Together, they learn the most successful partnership strategies, business acumen, and insider tips + tricks needed to build a new, highly effective relationship with their executives and partner more as a peer vs. “the help.”

Attendees of MEGA U leave with the confidence to rewrite their job descriptions and have the honest, frank conversation with their supervisors about the new partnership they intend to forge. Assistants at this level already have insane skill sets. What they often lack is the confidence and strategy needed to simply ask for what they want, fearlessly. With the correct preparation, peer support from a global network of MEGA U alums, and a skillfully crafted game plan, this can be achieved with highly successful results for all involved.




For decades Assistants have allowed others to assign an arbitrary value of our worth to the company based on antiquated notions, uneducated assumptions and Hollywood's inaccurate portrayals. Over time we've lost our collective voice and have allowed the role to be ridiculed, diminished and treated as a minor support function vs. the critical component to our executive's and the company's success. I believe that aggregate lack of confidence has led to some rather lackluster work, attitudes based in servitude, and a fearful, passive approach to the role. Now, more than ever, we have the opportunity to step up and forge new partnerships with our executives, take on projects with tangible value to the company, and command the respect of our executives and teams in a whole, new way.

As a 25-year veteran in this role, I've witnessed this shift in the perception of the role, evidenced by a few mavericks in the community, like me, who have broken with tradition and forced our way into the Boardroom. As a result, we've begun to change the perception of the role and make tremendous strides in redefining recruiting practices, promoting the importance of continuing education, and boldly demanding that compensation be based on contribution vs. some arbitrary number that woefully undercompensates for the all-in-one requirements of the role.

To be successful in "the new game" of being a top Administrative partner requires strategy. Simple as that. Gone are the days of waiting for your executive to recognize your contribution and award you accordingly. This is a brand-based role that requires you to operate as a service provider to a demanding but fair client. To truly be successful in today's game you must approach the role as a CEO and peer to the executives you support vs. "the help." This requires you develop a similar business acumen, learn your client and the business in finite detail, produce at a much higher level and efficiency than in years past, and be able to speak the same language in the same Boardroom your executives and teams inhabit. That requires strategy, relentless preparation, and a consistently high level of productivity and execution. And that's what I teach at MEGA University.

I build winners. That subset of professionals who are just as passionate as I am about shaking shit up and making things better for everyone. If you're the type who would rather spend hours at a conference networking with a bunch of randos you'll likely never see or hear from again or listening to the same 5 speakers regaling tales of when they were an Assistant "back in the day," then I'm definitely not the guy for you. 

However, If you know, without a doubt, that you're ready for the next incarnation of this role and willing to do the work to get there, then you're ready for me. And I am ready to show you how to line-jump the bullshit and learn the skills and strategies you'll need to command a whole new respect from your executive and partner in a way that will be fulfilling and rewarding for both of you.

MEGA U Onsite (for Admin Teams)

The single most underutilized resource in a company is the Executive Administrative TEAM. Companies continually miss the opportunity to capitalize on the advanced skills and years of experience of the multi-industry professionals that comprise their Administrative team. Worse, they banish them to silos, working only on one executive's tasks instead of pooling their tremendous resources around all similar tasks and completing them as a team in record time. A great Assistant on their own is only a fraction as effective as a team of engaged, aligned Assistants working toward the same objective with the same level of accountability. Often Assistants work in silos delineated by the specific needs of their Execs. This can manifest feelings of isolation, stress, or having no recourse or assistance of their own whenever they feel overwhelmed. It zaps productivity. Mistakes happen. And burnout ensues.

Sometimes there are huge disparities in work ethic and expectation between Assistants which can manifest in competition, sabotage or "hiding" by producing just enough to stay under the radar and no more. For an Assistant who is crushing it yet is measured and compensated by the same metrics as a flagging Assistant, this can lead to the type of unhappiness that permeates a team and causes unnecessary division or attrition. 

I bring MEGA U to companies specifically to set a new performance bar and expectation. By bringing Assistants together around the same mindset, allowing them to talk out any grievances and misperceptions, then giving them the tools to take command of their roles, it creates a new accountability not only to themselves but to the Administrative team. Teams create a new cohesion and confidence knowing that they're all working with the same goal in mind: EXCELLENCE. At all times. Working together they become an omniscient and highly effective force for their executives and the company. 

Companies with strong Administrative teams see less company-wide attrition, healthy employee morale, and executives who feel more comprehensively supported and more apt to entrust their Assistants with more significant projects and higher levels of responsibility. As such, Assistants are more engaged, empowered, and effective as they feel the positive support of their peers as well as that of their executives, with work and a team dynamic that's exciting to return to each day. 

MEGA U Onsite is the perfect solution for creating a team of hyper focused, cohesive, effective Administrative Business Partners. They hold one another accountable and help one another maintain and achieve excellence every day. The class can be tailored to specific objectives or to address specific issues, but is centered around personal accountability and performing to a new standard agreed upon by everyone in the room.

If you're interested in bringing MEGA University onsite, please use the CONTACT page to inquire. A full day session starts at $3,500 (within the US) + travel and accommodation for clients outside the US.