16 months ago I realized a dream. To create a traveling workshop specifically for the most passionate EAs on the planet. To help them grow in position, gain confidence, and command a new level of respect and compensation.
Unapologetic Evolution of the Executive Assistant Role.
MEGA University is a revolutionary skills and mindset “boot camp” focused on preparing and empowering Assistants to think more strategically and provide a whole new level of service to the execs they support. The role of Assistant has evolved far beyond the confines of the title, so the title is officially obsolete. This workshop is a radical departure from the expensive, low ROI conferences Assistants typically attend on the company dime. This is a tightly curated, discussion-based, highly participatory meeting-of-the-minds with 14-20 top Assistants at a table of their peers. Together, they learn the most successful strategies and insider tips + tricks needed to build a new, highly effective, working relationship with their executives and teams.
Assistants at this level already have insane skill sets. What they often lack is the confidence and preparation needed to simply ask for what they want, fearlessly. With coaching from a career, Top 1% C-suite Executive Assistant, peer support from a global network of MEGA U alums, and a skillfully crafted game plan, attendees consistently achieve far beyond the goals they'd originally set for themselves. More respect. Higher compensation. And true indispensability as a resource.
Why MEGA U?
For decades Assistants have allowed others to assign an arbitrary value of our worth to the company based on antiquated assumptions and Hollywood's inaccurate, often demeaning portrayals. Over time we've lost our collective voice and have allowed the role to be ridiculed, diminished and treated as a minor support function vs. the critical component to our executive's and the company's success it is. I believe that aggregate lack of confidence and passion has led to some rather lackluster work, attitudes based in servitude, and a fearful, passive approach to the role. Now, more than ever, we have the opportunity to step up and forge new partnerships with our executives, take on challenging projects with tangible value to the company, and command the respect of our executives and teams in a whole, new way.
As a 26-year, Top 1%, C-suite Assistant I've witnessed this shift in the perception of the role, evidenced by a few mavericks in the community, like me, who have broken with tradition and forced our way into the Boardroom. As a result, we've begun to change the perception and scope of the role while making tremendous strides in updating recruiting practices, promoting the importance of continuing education, and boldly demanding that compensation be based on individual contribution vs. some arbitrary number that woefully under-compensates for the all-in-one requirements of the role.
To be successful in "the new game" of being a top Administrative service provider requires strategy. Simple as that. Gone are the days of waiting for your executive to recognize your contribution and award you accordingly. This is a brand-based role that requires you to operate as a top service provider to a demanding but fair client. To truly be successful in today's game you must approach the role as a fellow business owner and peer to the executives you support vs. "the help." This requires you develop a similar mindset and business acumen, learn your client and their business in finite detail, produce at a much higher level of efficiency and accuracy than in years past, and be able to speak the same language in the same Boardroom your executives and teams inhabit. That requires tireless research, strategy, comprehensive preparation, and consistently flawless execution. That's what it takes to win. And that's what I teach at MEGA University.
I build winners. That subset of professionals who are just as passionate as I am about shaking things up and making things better for everyone. If you're the type who would rather spend hours at a conference networking with a bunch of randos you'll likely never see or hear from again or listening to the same 5 speakers regaling tales of when they were an Assistant "back in the day," then I'm definitely not the guy for you.
However, if you know, without a doubt, that you're ready to be the next incarnation of this role and willing to do the work to get there, then you're ready for me. And I am ready to show you how to line-jump the BS and learn the skills and strategies you'll need to command a whole new respect from your executive and partner in a way that makes you indispensable.
Who is Phoenix Normand?
I started life as a farm boy in rural East Texas. After discovering a talent and love for the arts at a young age i graduated with honors and became a professional tour dancer and singer, traversing the globe for over a decade with a 12-time Grammy nominated artist. I've lived and studied in 5 countries and am conversational in several languages. I've met and performed for three US Presidents, stadiums full of screaming fans, and even met the Dalai Lama. I've worked as a C-suite Executive Assistant in investment banking, retail and tech for over 26 years. I've had a front row seat in dot com 1.0 and 2.0 helping many of today's big businesses grow from fledgling startup to global ubiquity including Amazon, Levi's, Square and Flipagram. I'm also a licensed realtor, certified massage therapist, ACSM certified personal trainer, had a #1 house music single (8 weeks, Berlin), and even dated an Olympic gold medalist, who broke up with me because he "couldn't keep up." I've met and have walked across fire 3 times with Anthony Robbins and have built my curriculum based on much of what I learned at his events as well as the best practices gleaned from personal heroes like Oprah Winfrey, Farhad Mohit, Sangita Verma, Simon Sinek, Gary Vaynerchuk, Elon Musk, and Jack Dorsey. And my mom, of course!
My life, en masse, has been pretty amazing, but not always easy. I survived several years of sexual abuse as a child, had an absentee father, was ridiculed relentlessly in grade school as "dancer boy," almost died twice from stress-related heart incidents before age 31, filed for bankruptcy in my late 20s (my lowest point in life) and lost several close friends to drugs, disease, suicide and murder. Still, I rose from those perceived tragedies and have become the strongest, most driven person I know and routinely achieve anything I set my mind to.
I've designed the life of my dreams and continue to learn, question and explore my way to a life I can only imagine. MEGA University and my coaching practice are a culmination of all of these experiences and life lessons into an impactful medium that allows me to give back to a profession that has given me so much. I love helping people succeed beyond their wildest dreams. There's nothing more gratifying to me.
And, YES, I'm still an Executive Assistant...and loving it!